Kay Aesthetic Dermatology

Duties: Web site design and maintenance, graphic design, content editing, video conversion and editing, web marketing and search engine optimization.

Dr. Martin Kay's site caters as much to a senior audience as well as the middle age demographic, and as much to men as to women. The web site was designed to be family-friendly which meant no nudity or suggestive graphics. Our task was to create a safe, accurate and informative online experience while still maintaining a certain level of design aesthetics, a certain “sexiness”. Since the majority of services offered were for facial treatments, variations of the human face and head are repeated throughout the overall design.